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Feedback Debrief

A tool to help enable decision-making on the right type of feedback to act on.

50% of Syrian households have a family member with a chronic illness. About half of Syrians with chronic illness couldn’t access their medicine in 2016, with financial barriers being a key obstacle. At the same time, pharmaceutical producers pay to dispose unused medications every year.

Due to the nature of the problem, the Medicine Bank team faced a number of institutional constraints for their solution and they had to get feedback from a range of legal experts, drug manufacturers, pharmacies, and patients who suffer from chronic illness. They would receive contradicting feedback and this tool helped the team find those common links.

Their final solution is a supply chain management tool that connects diabetes and hypertension medicine approaching expiry to vulnerable chronic disease patients through contracts with drug manufacturers and local pharmacies.

When you pitch or present prototypes of a solution, you will inevitably receive feedback from different people. There may be a common thread among comments. Or some of it might not even be useful to your solution.

First, write down who you received feedback from and their comments. Then, reflect on what they said and think about what was positive about your current solution and what needs improvement. Finally, create a plan on how to action out the most important feedback and refine your solution.

Use the design research plan to prepare for interviews with potential users or experts. The persona tool can help you focus on who you’re designing for. The “How Might We” question template will help you re-articulate your challenge statement and help you refine your solution.

User feedback can be confusing sometimes. This tool helped us reflect and plan the steps we should be taking after getting feedback from our target users. I think we also needed the tool to make sure the feedback was analyzed appropriately and that all team member are on the same page.


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This template helps you come up with fictitious characters that represent the different user types within your targeted group of users. It helps to focus on the need, goals, and behaviors of a real user group based on your research. It's a useful tool to help you better understand who you are designing for.